Direct Marketing Educational Foundation (DMEF)
| Name | Direct Marketing Educational Foundation (DMEF) |
| Description | Four individual data sets, each containing customer buying history for about 100,000 customers of nationally known catalog and non-profit database marketing businesses are available through DMEF to approved academic researchers for use within academic situations. |
| Contents | |
| Keyword | catalog ; costumer behavior ; marketing ; non-profit |
| Subject | consumers ; direct marketing |
| JEL code | |
| Datatype | |
| Material type | |
| Time period | |
| Year start | 1995 |
| Year end | Current |
| Audience | |
| Department | |
| Collection | ECO |
| Access | |
| Access | User Account |
| Find Publications | |
| Publications |
Find publications about, or using data from, this database in EconPapers Google Scholar Tilburg University Research Portal |